The Agni tavernas got a huge plug from Toyah Wilcox on that TV show, but we tried them all and found them hugely expensive, and one that I will not name was positively a rip off. So they might have done it for themselves. Certainly in May there did not seem as many planes in the airport, nor as many folks around. Will see what I find in september.
Personally, I think that if you feel a place is poor value for money, you should express that opinion and name it,
then we can get other opposing or concurring opinions, which give a balanced viewpoint and help other travellers to the area!
No one wants to feel ripped off, and if they feel the pinch as a result of poor publicity, it's up to them to put their house in order.
I think to name and shame - is providing a public service, but it must be the truth and fair critisism!!